The English Premiar League has announced
an agreement for free-to-air broadcast rights with Econet Media, owned by Zimbabwean tycoon Strive Masiwiya, which will license matches across 50 African countries through its new platform Kwesé Sports starting with the 2016-2017 season. “Premier League clubs enjoy passionate support across sub-Saharan Africa and these rights are important to ensuring that as many fans as possible can follow and enjoy our competition,” English Premier League Chairman Richard Scudamore said in a statement.
The deal is a coup for Econet as it prepares to launch Kwese TV later this year, with sport among the service’s flagship offerings.
“If you want to play in the media space it is important to acquire as much live content as possible,” said Econet Media CEO Joseph Hundah.
“We won’t stop here — we will pursue all sports that are popular in Africa.”
Econet owner Strive Masiwiya, Zimbabwe’s richest man, celebrated the deal in a blog post
that hinted at further revelations to come.
It is the world’s most popular domestic competition of the world’s most popular sport. The League claims
a TV audience of over 4 billion from 212 territories each season, worth over $7 billion a year.
Sub-Saharan Africa is one of the Premier League’s fastest-growing audiences, with an estimated 276 million
viewers tuning in each year. English clubs such as Chelsea have earned huge fan bases across the continent, driven by African stars such as Didier Drogba.
Courtesy : CNN SPORTS
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